Millennial and Marketing: Why Brands Are Getting It So, So Wrong (Part Two)
This article is part of our content series with Brandwatch, one of the most powerful social media monitoring and analytics tool used by pioneering brands and agencies all over the world, and a Global Supporting Sponsor of Social Media Week. This article is a continuation of the part series we started prior on the reasons why some brands are getting it all wrong in their approach towards marketing to Millennial as their standard for shifting in… Read more »
Millennial and Marketing: Why Brands Are Getting It So, So Wrong (Part One)
This article is part of our content series with Brandwatch, one of the most powerful social media monitoring and analytics tool used by pioneering brands and agencies all over the world, and a Global Supporting Sponsor of Social Media Week. Millennial. As a marketer, it’s a term I see every single day. In fact, I started to get so sick of it; I made use of the Millennial-to-Snake-People Chrome plugin, which is about as hilarious as… Read more »
Android N brings split-screen multitasking apps
An early build of the new OS, known as Android N, was released on Thursday for app developers to test. Google said it had released the beta software earlier than usual so that device manufacturers could get the finished version sooner. At the moment, fewer than 3% of Android phones run the latest OS, Marshmallow. “Early release” Typically, Google discusses the next generation of its Android OS at its annual developer conference in the summer…. Read more »
BRAND IT! Interview With The CEO of Zimylink Brand Managers
Recently, our CEO, Mr. Oriahi Ofuzim Anderson, had a chat with Under35CEOs. During this chat, he talked about his entrepreneurial journey from his childhood, how he founded Zimylink Brand Managers, the challenges and prospects that he sees for this fast rising company. Below is the interview.
When I build you build: Evolution of Brands
Have you ever had a friend you met online but you were disappointed with what they turned out to be in real life? Or what about a place you’ve heard interesting stories about but didn’t meet up to your expectations when you finally got the opportunity to visit? Our experiences with people, places or things influence how we respond in scenarios that remind us of them.
Let’s Have A Drink: Influence of Brands on our Emotions
Brands! They bombard us every day. We see roadside billboards, TV commercials, even the privacy of our closets aren’t left out from these brand attacks. But what are these brands and how much control do they have on our emotions? How have they become so engrossed in our psyche to the point that they influence our purchasing decisions?