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Brand Identity Design

Naija Cup

INTRODUCTION

Naija Cup is an exhibition football tournament based in Nigeria. It aims to be Africa’s most competitive and most popular exhibition tournament. The proposed annual tournament hoped to offer the Nigerian and African audience top quality football competitions involving top clubs from all over the globe.

PROJECT OVERVIEW

To embark on their maiden edition of the tournament, Management of Naija Cup approached Zimylink Brand Managers to create a world class logo identity that highlights the tournament as a professional and top quality event. Also, we were tasked with creating a website that serves as an outlet for participants, investors and audiences alike to follow up the tournament; a website that offers an online presence for the tournament.

SOLUTION

After a nearly 10-hour strategy session with the client, we helped the client figure out the true essence of the project. We also mapped out a marketing strategy for the tournament when need be. After this strategy session, we spent 4 days in developing the first 3 samples for the client and the chose one of which was satisfactory to them. We then proceeded to developing the website to provide target audience with information needed at a glance and also easy-to-use for our client with little or no experience in web technology. The website was mobile responsive making it scalable on any mobile device.

RESULTS ACHIEVED

We created a fully mobile responsive website with custom content management system and the tournament logo in 16 days.

 

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