SAB Miller Hero’s Foundation Kickstart is Intafact Beverages ltd.’s corporate social investment (CSI) initiative run by its subsidiary SAB Miller Hero’s Foundation. It is aimed at instilling a culture of entrepreneurship among youths in the South Eastern Nigeria by encouraging them to develop their big ideas into sustainable businesses.
SAB Miller, through their PR partner, C&F Porter Novelli, approached Zimylink Brand Managers to assist them in creating an online identity that would directly communicate the programme’s mission and vision to their target audience (entrepreneurial youths in South Eastern Nigeria). They requested that we created a website that would serve as an outlet for the Hero Kickstart programme in disseminating information and also an inlet for acquiring information on interested candidates in the programme. This was to be done at a set timeframe as the programme was due for launching.
The Zimylink team wanted to give the institute the best possible way of communication so we created the website based on a content management system. This was to enable users of the website have the information they need at a glance and also for ease-of-use for our client with little or no experience in web technology. The website was mobile responsive making it scalable on any mobile device. We also prepared a training manual on how to best make use of the website with little or no web technology expertise.
We created a fully mobile responsive website with custom content management system in record time which gave ample time for testing and deployment.