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Millennial and Marketing: Why Brands Are Getting It So, So Wrong (Part Two)

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This article is part of our content series with Brandwatch, one of the most powerful social media monitoring and analytics tool used by pioneering brands and agencies all over the world, and a Global Supporting Sponsor of Social Media Week. This article is a continuation of the part series we started prior on the reasons why some brands are getting it all wrong in their approach towards marketing to Millennial as their standard for shifting in… Read more »

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Millennial and Marketing: Why Brands Are Getting It So, So Wrong (Part One)

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This article is part of our content series with Brandwatch, one of the most powerful social media monitoring and analytics tool used by pioneering brands and agencies all over the world, and a Global Supporting Sponsor of Social Media Week.   Millennial. As a marketer, it’s a term I see every single day. In fact, I started to get so sick of it; I made use of the Millennial-to-Snake-People Chrome plugin, which is about as hilarious as… Read more »

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