C&F Porter Novelli is a strategic communications consulting firm, with over 20 years experience in Nigeria and West Africa. Major campaigns undertaken by C&F Porter Novelli include ushering the telcos MTN and Etisalat into the country; managing the protracted Trovan clinical trials crisis for Pfizer; and supporting the joint efforts of the Federal Government, and the UK Department for International Development (DfID-UK) in securing passage of critical financial reform bills; and helping with the Stanbic-IBTC merger which was Nigeria’s first tender offer. Others include managing brand repositioning and perception campaigns for such major consumer brands as Coca Cola, Maggi, Pampers, and Oral B among others.
In a drive to position and solidify her global reach, C&F Porter Novelli needed a website that reflected its current messaging and global presence and so approached the Zimylink team to help create an online identity that would help communicate its core vision and mission to her numerous global clients and potential audience in her industry. C&F Porter Novelli requested that we created a responsive website of a world-class standard that would serve to better inform the public on key information or events on the company.
Through competitive analysis, stakeholder interviews and an extensive information architecture review, we produced a wordPress-based platform that allowed for quality presentation for all C&F Porter Novelli updates and information and ease of use for its non-IT staff. The responsive site not only significantly improved the C&F Porter Novelli website but also scalable to work across all devices. Emphasis was also placed on creating the website to unique and with striking visuals to give the site an energetic personality that creates a big impact on visitors. The pages, combined with new displays for case studies and an stand-alone Newsroom made it a one-stop shop for all things C&F Porter Novelli.
We created a fully mobile responsive wordPress-based platform that allowed for quality presentation for all C&F Porter Novelli updates and information in record time which also gave ample time for testing and final deployment.