Libervue is a video-on-demand website that provides short African motion picture contents for her viewers with a vision focused on educating people about Africa..
The client, Trino studios, approached Zimylink to conceptualise and redesign a new brand identity logo for Libervue that would be proprietary and unique and also positions the brand in a competitive global marketplace.
An extensive brand questionnaire was provided for the client after which we had a back-to-back meeting with the CEO of the company to help us better understand the brand Libervue. Through our brainstorming with designers and the client, 4 logo samples were created using a combination of custom designed fonts to provide a sense of exclusivity and also drive recognition for the Libervue brand. Also a stylised African symbol was created using negative spacing technique to accentuate the vision of the brand which is to enlighten about global audeience about Africa through its stories.
We were brought on board to give a personality and credible brand perception of the company and we achieved this by designing a world-class logo that elevates the vision of the Libervue brand.