Brand Identity Design for Orchid Hotels & Suites


Project Overview

Orchid Hotels & Events Centre is a prestigious and spacious 4 star hotel, located in the heart of the highbrow Lekki Pennisula. Conceived to provide an alternative experience to foreign brands that lack an authentic Nigerian touch, the hotel boasts of an ambience that is rich in African tradition and an environment that is safe and secure at all times.

At Zimylink it is customary for us to understudy brands to learn from them, and in most cases, proffer branding solutions where necessary.  Orchid Hotel is one of such brands, and after a careful analysis of its ideals we were convinced that its brand identity at the time, did not fully capture its vision to be seen as a brand that portrays true African tradition and hospitality .

After weeks of understudying and agreeing upon a befitting identity, our team re-branded Orchid and sent a Brand Identity Pitch that contained its revamped logo, stationery designs and other appropriate branding materials. Below is what the old logo looked like.


Orchid’s Logo before Re-branding



Re-branded Orchid Logo by Zimylink