Voakplus Auto is an auto sales and supplies business based in Lagos, Nigeria, needed a redesign of a new logo that reflected its current status and position in the automobile industry. The company thought that their previous logo didn’t evoke the right emotion they wanted for the brand.
Through competitive analysis, stakeholder interviews and an extensive information architecture review, we produced several logo design samples. By emphasizing on the initial letters of the business name “VA”, we gave the company a new logo that was bold and would offer a vibrant personality for the brand on visuals. With this logo already done, we proceeded to creating an array of office stationery designs such as letterheads, continuation sheets, business cards, receipt and invoices.
The work our team did for Voakplus Autos was just such an occasion as it allowed us to help present our client in the best possible light with a fresh, contemporary brand logo and office stationery.
Our focus was on two things: First, we needed a design that helped the client branding pop off on any media and also to help the client communicate its ideal to the forefront of its target audience. Through a combination of our design skills we were able to accomplish both those goals.